VAMFF Campaign Launch

VAMFF Launch

VAMFF Launch Runway

Virgin Australia Melbourne Fashion Festival launched it’s new partnership with Virgin Australia at Channel 9′s Studio 1 in Docklands last night. I photographed the VIP event for Style Melbourne.

Showcasing the VAMFF 2014 TVC campaign – See. Feel. React and culminating with a fashion parade featuring 10 models capturing the spirit of each of the 10 premium runways and their corresponding trends for 2014, including: Romantic, Minimal, Punk, Retro, World Traveler, Colour, Volume and Tailoring.

View more photos on my Flickr page.

VAMFF - Bridal / Romantic Look

VAMFF – Bridal / Romantic Look

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