Boral was after a bespoke range of corporate awards, with strong emphasis on branding and to uphold the company’s LEAN principles. In order to achieve a unique collection of awards, I engaged with a boutique glass etching company who was open to experiment to achieve our vision.
Boral Design Awards
Annual architecture design competition run by Boral, with three category winners. This collection of crystal trophies was a variation of the block metaphor I’ve used throughout; the minimalist design, self-supporting structure and simple colour palette reflect the perfection the architects strive for and Boral’s LEAN principles. These awards were presented by Jamie Durie and architectural writer Matt Ward.
Sales & Marketing Excellence Award
This was the most challenging of the awards. The glass etching company created customized green and yellow crystal blocks to match Boral’s corporate colours. The cubes were a visual metaphor of Boral’s “building something great” slogan and are product-neutral, which was very important as the winners could be from a variety of product divisions. This award is presented quarterly, with a variation on the design presented to the overall winner.
Length of Service Award
Boral employs around 15,000 staff worldwide. With a proud history of longevity amongst it’s employees, awards are presented to recognise employee’s milestones. The simple and elegant custom-designed cube reflects Boral’s “building block” metaphor and is easily manufactured in bulk. Utilising the company’s signature forward diagonal lines and watermark to play with light and reflection within the block – the result was a unique take on the company’s branding elements.