Chapel St Street Style Photoshoot

Emily Purcell wears Dansk

Emily Purcell wears Dansk

To celebrate L’Oréal Melbourne Fashion Festival 2013, I collaborated with the multitude of talent around Chapel St Precinct for this street style photoshoot.

Models and retailers came together to showcase the diverse range of boutiques around the uber-cool Chapel St area. Our photoshoot took place on Greville St, turning the street into a runway-cum-street party.

Labels featured: Alannah Hill, Autonomy, Bardot, cylk, Dansk, Leona Edmiston, Fool Clothing and Promise. View the full gallery in my Portfolio and on Facebook.