VAMFF Campaign Launch

VAMFF Launch

VAMFF Launch Runway

Virgin Australia Melbourne Fashion Festival launched it’s new partnership with Virgin Australia at Channel 9′s Studio 1 in Docklands last night. I photographed the VIP event for Style Melbourne.

Showcasing the VAMFF 2014 TVC campaign – See. Feel. React and culminating with a fashion parade featuring 10 models capturing the spirit of each of the 10 premium runways and their corresponding trends for 2014, including: Romantic, Minimal, Punk, Retro, World Traveler, Colour, Volume and Tailoring.

View more photos on my Flickr page.

VAMFF - Bridal / Romantic Look

VAMFF – Bridal / Romantic Look

Penny Higgs & La-Toyah Asha – Eon Neavou Photoshoots

Penny Higgs & Latoya Asha

Penny Higgs & La-toyah Asha

For the launch of Eon Neavou, a creative production company, I worked with a talented team of Melbourne creatives, to produce two very different fashion photoshoots in one day.

Penny Higgs gallery
The first photoshoot featured model/dancer Penny Higgs (from So You Think You Can Dance) modelling three amazing designer looks styled by Rebecca Kennedy (Style Guru). Shoutout to Christopher & Alexander’s Lighting in St Kilda for the amazing location.
> View the gallery

La-toya Asha gallery
Inspired by the last days of disco at Studio 54, La-toyah Asha modelled three unique looks, styled by Rebecca Kennedy (Style Guru) and hair/make-up by Nicole Webb (and further hair styling by Tammy Tim Tam). Shot on location at Room 680.
> View the gallery

Eon Neavou launching soon – watch this space!

Secret Garden shoot with Jessica ann Cogan

Secret Garden

Jessica wears L.A.M.B by Gwen Stefani

The concept for this photoshoot had been on my mind for sometime, in anticipation of the perfect Spring day. The theme was inspired by the nonchalance of Picnic at Hanging Rock, distinctly Australian, with a modern take on Victorian-era fashion.

The hauntingly beautiful model Jessica ann Cogan brought the shoot to life. Shot on location at Melbourne’s Royal Botanical Gardens during the Spring bloom, the Victorian-era public park provided the perfect backdrop with it’s mix of English flora and Australian gum trees.

I also assumed the role of stylist, sourcing designer pieces with Victorian frills, pussy bows and embroidery, including; L.A.M.B, Fleur Wood, Alannah Hill and vintage shoes.

Check out the photoshoot in my Portfolio and Flickr.

Fashion Aid 2013 – Photos!

Arthur Galan AG

Arthur Galan AG runway – Fashion Aid 2013

Fashion Aid 2013 once again hit Melbourne’s Crown Palladium on Saturday night. I covered the opening for LifeMusicMedia. Stars spotted on the red carpet include; Leo Sayer, Miss Murphy (from The Voice), Brynne Edelsten, Alex Fevola and model La-toyah Asha – whom you’ll see a photoshoot we did shortly! Check out the full gallery.
Fashion Aid 2013

La-toyah Asha, Miss Murphy & Leo Sayer.

Melbourne Spring Fashion Week 2013 – Photos

MSFW 2013 - Nevenka

MSFW – Runway 3 – Nevenka

I covered the Melbourne Spring Fashion Week runway action for the third consecutive year. Capturing the upcoming Spring/Summer looks, from a diverse array of Australian labels, including; Akira Isogawa, Limedrop, Thurley, Wayne Cooper, Arthur Galan AG, Seafolly and We Are Handsome.

My personal highlights were Nevenka’s ethereal embroidered dresses, Christine’s whimsical accessories (Spring Racing anyone?) and the cheeky models seeing out MSFW’s Resort Runway with a bang.

View the photo galleries:
Runway 3 photos on Style Melbourne & LifeMusicMedia.
Resort Runway photos on Style Melbourne & LifeMusicMedia.

MSFW - Christine

MSFW Runway 3 – Christine

MSFW - Maiden Love

MSFW – Resort Runway – Maiden Love

MSFW - Franks

MSFW – Resort Runway – Franks

Visit Flickr for even more photos.

Dark World – Steampunk Photoshoot

Xander Pratt

Model: Xander Pratt

Once again, I collaborated with model/dancer Xander Pratt for a provoking Steampunk editorial fashion shoot in Melbourne. Styling was provided by the talented Rebecca Kennedy – Style Guru. My aim was to utilise Melbourne’s Victorian architecture and Xander’s penchant for defying gravity, to create a unique, surreal world.

View the full gallery in my portfolio. Visit my Flickr page to see outtakes.

Check out our first photoshoot, Back to the Future.

L’Oreal Melbourne Fashion Festival 2013

Jessica Gomes - LMFF 2013

Jessica Gomes – LMFF 2013

L’Oreal Melbourne Fashion Festival, the world’s leading consumer fashion event took over Docklands last week. I covered LMFF for the 4th consecutive year, shooting a mammoth 10 runway shows for two publications; Life Music Media & Style Melbourne.

View LMFF 2013 highlights or view Full Galleries below:

Chapel St Street Style Photoshoot

Emily Purcell wears Dansk

Emily Purcell wears Dansk

To celebrate L’Oréal Melbourne Fashion Festival 2013, I collaborated with the multitude of talent around Chapel St Precinct for this street style photoshoot.

Models and retailers came together to showcase the diverse range of boutiques around the uber-cool Chapel St area. Our photoshoot took place on Greville St, turning the street into a runway-cum-street party.

Labels featured: Alannah Hill, Autonomy, Bardot, cylk, Dansk, Leona Edmiston, Fool Clothing and Promise. View the full gallery in my Portfolio and on Facebook.

Spirit of the Black Dress LMFF

Spirit of the Black Dress

Spirit of the Black Dress – LMFF Opening Gala

The Spirit of the Black Dress marks the beginning of L’Oreal Melbourne Fashion Festival. The opening gala featured an exhibition of the 10 winning black dresses featured in an editorial photoshoot and a runway show at the Melbourne Convention & Exhibition Centre.

You can view the full gallery on Style Melbourne. Check out more photos from LMFF in my portfolio.

Kookai AW13 Runway Photos

Kookai 2013 runway

Nicole Trunfio – Kookai 2013 runway

Kookai Australia launched their 2013 Autumn/Winter range with a bang, with an invitation-only runway show, ‘The Colour of the Night’ at Melbourne’s Australian Centre for Contemporary Art (ACCA) on Wednesday night. New York-based model, Nicole Trunfio lead the catwalk, showcasing Kookai’s distinctive range of colour-blocking, pleather panels and relaxed leather jackets.

Check out my full gallery on Style Melbourne.