VAMFF Campaign Launch

VAMFF Launch

VAMFF Launch Runway

Virgin Australia Melbourne Fashion Festival launched it’s new partnership with Virgin Australia at Channel 9′s Studio 1 in Docklands last night. I photographed the VIP event for Style Melbourne.

Showcasing the VAMFF 2014 TVC campaign – See. Feel. React and culminating with a fashion parade featuring 10 models capturing the spirit of each of the 10 premium runways and their corresponding trends for 2014, including: Romantic, Minimal, Punk, Retro, World Traveler, Colour, Volume and Tailoring.

View more photos on my Flickr page.

VAMFF - Bridal / Romantic Look

VAMFF – Bridal / Romantic Look

L’Oreal Melbourne Fashion Festival 2013

Jessica Gomes - LMFF 2013

Jessica Gomes – LMFF 2013

L’Oreal Melbourne Fashion Festival, the world’s leading consumer fashion event took over Docklands last week. I covered LMFF for the 4th consecutive year, shooting a mammoth 10 runway shows for two publications; Life Music Media & Style Melbourne.

View LMFF 2013 highlights or view Full Galleries below:

Chapel St Street Style Photoshoot

Emily Purcell wears Dansk

Emily Purcell wears Dansk

To celebrate L’Oréal Melbourne Fashion Festival 2013, I collaborated with the multitude of talent around Chapel St Precinct for this street style photoshoot.

Models and retailers came together to showcase the diverse range of boutiques around the uber-cool Chapel St area. Our photoshoot took place on Greville St, turning the street into a runway-cum-street party.

Labels featured: Alannah Hill, Autonomy, Bardot, cylk, Dansk, Leona Edmiston, Fool Clothing and Promise. View the full gallery in my Portfolio and on Facebook.

Spirit of the Black Dress LMFF

Spirit of the Black Dress

Spirit of the Black Dress – LMFF Opening Gala

The Spirit of the Black Dress marks the beginning of L’Oreal Melbourne Fashion Festival. The opening gala featured an exhibition of the 10 winning black dresses featured in an editorial photoshoot and a runway show at the Melbourne Convention & Exhibition Centre.

You can view the full gallery on Style Melbourne. Check out more photos from LMFF in my portfolio.

L’Oreal Melbourne Fashion Festival 2012

LMFF 2012 - Samantha Harris

LMFF 2012 – Samantha Harris

Once again, I’m capturing the L’Oreal Melbourne Fashion Festival runway action from Central Pier, Docklands. Don’t forget to follow me on Facebook for regular updates throughout LMFF as well.

LMFF 2012 galleries:

  • LMFF Opening Event – Presented By: David Jones. Style Melbourne & Life Music Media.
    Featuring: Collette Dinnigan, Alex Perry, Dion Lee, Romance Was Born, Megan Park, Thurley, Jack London, Lover, camilla and marc, Alannah Hill, Josh Goot, Project D and more.
  • LMFF Opening Party – Style Spotting for Style Melbourne
    Featuring: Dita Von Teese, Tina Arena, Megan Gale and more.
  • Independent Runway – Presented By: Yen. Life Music Media
    Featuring: Extinct, Francis Leon, Garth Cook, Jolet, ksubi, Livia Arena, Lui Hon, One Fell Swoop, Something Else and Song for the Mute.
  • LMFF Runway 5 – Presented By: Cosmopolitan. Style Melbourne
    Featuring: Joveeba, Rodeo Show, Shona Joy, Talulah, Wayne Cooper and White Suede.
  • Graduate Runway – Presented By: Sportsgirl. Style Melbourne.

Check out my Flickr gallery for highlights from LMFF 2012.

L’Oreal Melbourne Fashion Festival 2011

Runway 5, 6 & Offsite 2

L'Oreal Melbourne Fashion Festival 2011

With the leaves turning and temperature chilling, which means it must be time for fashion week! I was there covering all the action from the runways for LifeMusicMedia!

Check out the galleries:
Runway 5 – Presented By: Harper’s BAZAAR. Aurelio Costarella, Collette Dinnigan, Dion Lee, Jayson Brunsdon, Scanlan & Theodore, Toni Maticevski, Willow.
Runway 6 – Presented By: Frankie Magazine. Alice McCall, Alpha60, Dhini, Gorman, Karen Walker, Kate Sylvester, Limedrop.
Offsite Runway 2 – Presented By: Yen magazine. Above, Trimapee, Extinct, House of Baulch, Kuwaii.

Simply Madonna Exhibition in Melbourne

Simply Madonna Exhibition

Simply Madonna Exhibition at Chadstone Shopping Centre

Simply Madonna – an exhibition of Madonna’s most iconic fashion pieces was on display for the first time in Melbourne at Chadstone Shopping Centre. Straight from London in time for L’Oreal Melbourne Fashion Festival; outfits on display included the Marilyn Monroe-inspired pink dress and fur stole from the Material Girl video (1984), the iconic Jean-Paul Gaultier designed conical bra from the Blonde Ambition Tour (1991) and the white ghetto outfit and cowboy hat from the Music video clip (2000).

View the full gallery on Flickr.

Madonna - Music video

Madonna – Music video