soda rock diner.
One of Melbourne’s most beloved destination restaurants, Soda Rock Diner relocated to the iconic Jam Factory building in Chapel St, South Yarra.
Soda Rock enlisted me to provide creative consultation on the interior design, website and marketing collateral.
Soda Rock is a destination restaurant, with a diverse range of customers that all share a love for the retro interior, staff dancers and diner menu.
To showcase the diner’s personality, we used a parallax scrolling framework, that lets purpose-shot photography tell the story.