H&M Australia VIP Opening Party

H&M Australia

The GPO reincarnates once again…

H&M Australia opened their first store in Melbourne’s iconic GPO building this month. The VIP Opening Party was the first look Melbourne got of the Swiss budget fashion store. In attendance was a who’s-who of Aussie TV and media, I captured the action for Style Melbourne.
Check out more photos on Flickr.

H&M fashion

On trend, fresh looks at H&M

After terminating the leases of the Australian designer boutiques who previously occupied GPO, H&M have respected the iconic architecture of the grand building, and surprisingly, maintained the low price points we’re familiar with at their international counterparts.


HAIM at the DJ booth

HAIM jetted in to DJ the party, relive their fun 90s pop playlist compiled by Style Melbourne.
Read more…

Street Style at VAMFF 2014

Virgin Australia Melbourne Fashion Festival brought the trend-setters to the streets of Melbourne. Here is a selection of the coolest looks from the streets.

Leah Jay repping White Suede
Zoe Demkiw repping White Suede
Lime green
Harlequin dream
Street Style
Head dress
Street Style
Leopard print

Chapel St Street Style Photoshoot

Emily Purcell wears Dansk

Emily Purcell wears Dansk

To celebrate L’Oréal Melbourne Fashion Festival 2013, I collaborated with the multitude of talent around Chapel St Precinct for this street style photoshoot.

Models and retailers came together to showcase the diverse range of boutiques around the uber-cool Chapel St area. Our photoshoot took place on Greville St, turning the street into a runway-cum-street party.

Labels featured: Alannah Hill, Autonomy, Bardot, cylk, Dansk, Leona Edmiston, Fool Clothing and Promise. View the full gallery in my Portfolio and on Facebook.

St Jerome’s Laneway Festival 2013 – Photos

Alpine - Laneway Festival 2013

Alpine – Laneway Festival 2013

My first time at St Jerome’s Laneway Festival in Melbourne was a delight! I made a small gallery featuring; Divine Fits, Alpine, Jessie Ware, The Rubens, Japandroids, street style fashion and more. View the full gallery on Facebook and Flickr.

Fashion Torque’s 2nd Birthday

Jenny Bannister & Phillip Boon

Jenny Bannister & Phillip Boon

Live fashion chat show, Fashion Torque, hosted by stylist Philip Boon and designer Jenny Bannister, celebrated it’s 2nd birthday at Palmz rooftop in Melbourne. Dress code: CLASHING COLOURS. To discuss what’s what in fashion for 2012, the panel included buyer Sarah Gale, milliner Richard Nylon and fashion writer Janice Breen Burns. Check out how Melbourne’s fashion elite responded to the theme, in my Style Spotting gallery for Style Melbourne.

L’Oreal Melbourne Fashion Festival 2012

LMFF 2012 - Samantha Harris

LMFF 2012 – Samantha Harris

Once again, I’m capturing the L’Oreal Melbourne Fashion Festival runway action from Central Pier, Docklands. Don’t forget to follow me on Facebook for regular updates throughout LMFF as well.

LMFF 2012 galleries:

  • LMFF Opening Event – Presented By: David Jones. Style Melbourne & Life Music Media.
    Featuring: Collette Dinnigan, Alex Perry, Dion Lee, Romance Was Born, Megan Park, Thurley, Jack London, Lover, camilla and marc, Alannah Hill, Josh Goot, Project D and more.
  • LMFF Opening Party – Style Spotting for Style Melbourne
    Featuring: Dita Von Teese, Tina Arena, Megan Gale and more.
  • Independent Runway – Presented By: Yen. Life Music Media
    Featuring: Extinct, Francis Leon, Garth Cook, Jolet, ksubi, Livia Arena, Lui Hon, One Fell Swoop, Something Else and Song for the Mute.
  • LMFF Runway 5 – Presented By: Cosmopolitan. Style Melbourne
    Featuring: Joveeba, Rodeo Show, Shona Joy, Talulah, Wayne Cooper and White Suede.
  • Graduate Runway – Presented By: Sportsgirl. Style Melbourne.

Check out my Flickr gallery for highlights from LMFF 2012.

Topshop Launch Party – Melbourne

Kimbra @ Topshop

Kimbra @ Topshop

The UK Queen of High Street Fashion, Topshop opened it’s doors at its first Australian store, in the Jam Factory in Chapel St. Among the celebrities in attendance were Kimbra, Jessica Gomes and Alice Burdeu. Here is your first glimpse of what Topshop has to offer Melbourne.

Check out all my photos from the night on Style Melbourne!