Highlights from VAMFF 2016 – Photos

Aurelio Costarella, Runway 3

Aurelio Costarella, Runway 3

Virgin Australia Melbourne Fashion Festival coloured the town stylish once again, on an uncharacteristically warm week in Melbourne.

On the new site, at the charming heritage-listed Royal Exhibition Building. Old world charm comes at a price – no air-conditioning, so some of the Autumn/Winter styling had to be altered to suit the rising temperature.

I covered the runway action, for the seventh consecutive year. Here are some of my highlights from Runway 2 and 3. Full gallery on Flickr.

Aurelio Costarella, Runway 3

Structured & feminine tailoring – Aurelio Costarella, Runway 3

Camilla, Runway 3

Boho-ethnic layers evokes 70s rockstar – Camilla, Runway 3

Megan Park, Runway 3

Ladylike glamour to take you from day to night – Megan Park, Runway 3

Alice McCall, Runway 3

Black lace is the trend to watch in AW16 – Alice McCall, Runway 3

Manning Cartell, Runway 2

60s op-art inspired prints – Manning Cartell, Runway 2

VAMFF 2016 - Royal Exhibition Building

Old world grandeur of the Royal Exhibition Building

Highlights from VAMFF 2015 – Photos!

Miss Vogue runway finale

Miss Vogue runway finale

The highlight of every Melbourne fashionista’s calendar, Virgin Australia Melbourne Fashion Festival, arrived at the Docklands precinct once again. I covered the runway action, for the 6th consecutive year (I am becoming quite the veteran)! Maybe the influence of Virgin is responsible for the increasingly international presence, this year saw a few labels with roots in US and France.

> View the full gallery on Flickr

Jessica Gomes opening VAMFF for David Jones in Camilla

Jessica Gomes opening VAMFF for David Jones in Camilla

Tess Shannahan in Parisian label Maje

Tess Shannahan in Parisian label Maje on the David Jones runway

Sharnee Gates in SYDxNYC label Tome

Sharnee Gates in SYDxNYC label Tome

Samantha Harris in Camilla and Marc

Samantha Harris in Camilla and Marc

Parisian label, Etre Cecile on the Miss Vogue runway

Parisian label, Etre Cecile on the Miss Vogue runway

Scanlan & Theodore on the Miss Vogue runway

Scanlan & Theodore on the Miss Vogue runway

Samantha Harris in Bul on the Frankie magazine runway

Samantha Harris in Bul on the Frankie magazine runway

Gorman's latest collaboration with Miranda Skoczek revealed

Gorman’s latest collaboration with Miranda Skoczek revealed

A new look from Thurley

A new look from Thurley

Sharnee Gates in Aurelio Costarella

Sharnee Gates in Aurelio Costarella

Costarella's LBDs on the Instyle Runway

Costarella’s LBDs on the Instyle Runway

Boho chic from Camilla on the Instyle runway

Boho chic from Camilla on the Instyle runway

Chic beauty looks on the Instyle Runway

Chic beauty looks on the Instyle Runway

Shanali Martin in Trelise Coooper

Shanali Martin in Trelise Coooper

That's a wrap! Happy Birthday Instyle magazine

That’s a wrap! Happy Birthday Instyle magazine

Backstage with Priceline

Backstage with Priceline

Don’t forget, you can check out the full gallery on Flickr.

Street Style at VAMFF 2014

Virgin Australia Melbourne Fashion Festival brought the trend-setters to the streets of Melbourne. Here is a selection of the coolest looks from the streets.

Leah Jay repping White Suede
Zoe Demkiw repping White Suede
Lime green
Harlequin dream
Street Style
Head dress
Street Style
Leopard print

Backstage with L’Oreal at VAMFF

Jennifer Gilmore

Jennifer Gilmore ready to open Runway 7

Sometimes behind the scenes is more interesting than the finished product. This was true at Virgin Australia Melbourne Fashion Festival 2014. I captured the backstage action as the L’Oréal Professionnel Team transformed 17 models before for each runway show.

Check out more photos in my Gallery and Flickr.

Sarah Pauley

Sarah Pauley in the make-up chair

Rachael Grasso

Rachael Grasso loosing her dreadlocks between the Camilla & Frankie magazine runways

Runway 7

A polished look for Runway 7 – Shop Til You Drop

Tess Shanahan

Tess Shanahan rocking the finished make-up and braids for Runway 7

Charlotte & Rachael

Model moment – Charlotte & Rachael in Shakuhachi

Virgin Australia Melbourne Fashion Festival 2014 – Photos!

Jessica Gomes

Jessica Gomes in Dion Lee at the David Jones Opening Runway

VAMFF (formerly L’Oreal Melbourne Fashion Festival), the world’s leading consumer fashion event is set to take over Docklands precinct once again. Expect full photographic coverage from the Premium & Boutique runways.

Latest photos are posted on Flickr.

Galleries now online:

VAMFF Campaign Launch

VAMFF Launch

VAMFF Launch Runway

Virgin Australia Melbourne Fashion Festival launched it’s new partnership with Virgin Australia at Channel 9′s Studio 1 in Docklands last night. I photographed the VIP event for Style Melbourne.

Showcasing the VAMFF 2014 TVC campaign – See. Feel. React and culminating with a fashion parade featuring 10 models capturing the spirit of each of the 10 premium runways and their corresponding trends for 2014, including: Romantic, Minimal, Punk, Retro, World Traveler, Colour, Volume and Tailoring.

View more photos on my Flickr page.

VAMFF - Bridal / Romantic Look

VAMFF – Bridal / Romantic Look