Design - Aurora Design - Art Direction, Graphic & Digital Design - Naomi Rahim

Is Pantone’s 2020 Colour of the Year still relevant?

30 April 2020 Inspiration

In December 2019, the Pantone Color Institute announced that the 2020 Color of the Year was PANTONE 19-4052 Classic Blue, a staid shade of blue, that’s "reassuring and full of calm and confidence" to counteract the uncertainties of the future. "We are living in a time that requires trust and faith. It is this ...

8 tips for Freelancers & Small Business to stay ahead during lockdown

19 March 2020 Inspiration

As with any shift in the economy; Freelancers, Sole Traders and Small Business are usually the first to feel the impact. The fallout of COVID-19 and resulting stimulus initiatives (in Australia) seem to have overlooked the "gig economy" - there's no doubt we are in for a bumpy ride, but ...

5 creative quizzes actually worth doing

16 March 2020 Inspiration

Online quizzes aren't just to kill time on a slow afternoon. Gaining a deeper understanding of yourself is only a nimble keystrokes away. 16 Personalities A free Meyers-Briggs personality test, that characterises you into one of sixteen possible personalities. A huge benefit when learning how to collaborate with different personality types in ...

CC Stern Type Foundry

24 August 2019 Travel

During my travels around the Pacific Northwest, I was eager to visit the CC Stern Type Foundry - a not-for-profit working letterpress museum in Portland, Oregon, with the aim of preserving the heritage of America’s typecasting industry. Letterpress printing was a relief printing technique dating back to the 15th century, enabling ...

Kathmandu featured on Ragtrader

30 October 2016 News

As Lead Digital Designer at Kathmandu, I developed a suite of social media graphics for the hugely successful Winter 2016 campaign. Check out this article on Ragtrader, dissecting Kathmandu's social media strategy to target a younger demographic.