Art Direction - Aurora Design - Art Direction, Graphic & Digital Design - Naomi Rahim

A Man Called Son

28 January 2023

[vc_column width="1/4"][vc_column width="1/2"] a man called son - timebombs in the sea Melbourne indie rock band @amancalledson required a full creative service for the launch of their new album, Timebombs in the Sea and the new single Slowing to a Crawl. A desolate salt lake landscape photo series I had been working found the perfect ...

Boral Decorative Concrete

26 December 2018

[vc_column width="1/12"][vc_column width="1/2"] boral decorative concrete. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Boral's flagship Decorative Concrete brochure is integral to the company's sales in Western Australia. To reflect changing buyer attitudes, I completely redesigned their annual product brochure. Providing art direction, graphic design, photography and final art work; a complete end to end solution. Fresh photography shot ...

New Settlement Road

21 December 2018

[vc_column width="1/12"][vc_column width="1/2"] new settlement road. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Debut album artwork created for indie-folk band, New Settlement Road. To capture their melancholic storytelling in the CD cover, blending pieces of aged paper with whimsical Victorian illustrations, resulting in a nostalgic, vintage-style booklet.[vc_column width="1/12"][vc_column width="3/12"][vc_column width="1/12"]

Boral Cement

15 December 2018

[vc_column width="1/12"][vc_column width="1/2"] boral cement. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Boral's new High Strength Concrete, for builders and tradespeople. Print advertisement campaign aimed at both loyal customers and new tradies.[vc_column width="1/12"][vc_column width="3/12"][vc_column width="1/12"]

Boral & Google

15 December 2018

[vc_column width="1/12"][vc_column width="1/2"] boral & google digital transformation. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Internal campaign to excite and inform Boral's 5,000+ workforce of the shift to Google's G Suite platform. A staggered six month campaign, including art direction, copywriting and design of hype posters, flyers, launch events and co-branded incentive merchandise.[vc_column width="1/12"][vc_column width="3/12"][vc_column width="1/12"][vc_column width="1/2"][vc_column ...

Soda Rock Diner

11 December 2018

[vc_column width="1/12"][vc_column width="1/2"][vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]One of Melbourne’s most beloved destination restaurants, Soda Rock Diner relocated to the iconic Jam Factory building in Chapel St, South Yarra. Soda Rock enlisted me to provide creative consultation on the interior design, website and marketing collateral.[vc_column width="1/12"][vc_column width="3/12"][vc_column width="1/12"][vc_column width="1/12"][vc_column width="1/2"][vc_column width="5/12"][vc_column width="1/12"][vc_column width="5/12"]Soda Rock is ...

California Girl

08 November 2018

[vc_column width="1/12"][vc_column width="1/2"][vc_column width="5/12"][vc_column width="1/12"][vc_column width="1/2"]Collaboration with talented LA-based actress/model Ashley McCarthy, shot on location in Venice Beach, California. I opted for a more retro/urban backdrops, rather than using the much famed Venice Beach boardwalk, such as; 60s architecture, wheat paste street art and a gorgeous Volkswagen Karmann Ghia. The result, a dreamy ...

Boral

01 November 2018

[vc_column width="1/12"][vc_column width="1/2"] boral people photography. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Boral required fresh photography to capture the diversity of the modern workforce. I orchestrated the entire shoot from art direction, photography and retouching. The shoot was conducted across multiple sites in New South Wales. Capturing authentic expressions and shot in a contemporary style.[vc_column width="1/12"][vc_column ...

Chill Island Music Festival

27 September 2018

[vc_column width="1/12"][vc_column width="1/2"] chill island music festival. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]Chill Island Music Festival, held on the picturesque Phillip Island, was a family-oriented rock/folk music festival. I worked on the graphic and web design over three festivals with design studio 27DC. The aesthetic of the design collateral was grungy and organic, to compliment the ...

USG Boral

29 August 2018

[vc_column width="1/12"][vc_column width="1/2"] USG boral. [vc_column width="5/12"][vc_column width="1/12"][vc_column width="6/12"]USG Boral Systems+ manual features a revolutionary coded Plasterboard specification system and lifelike 3D segment renders, destined to become the benchmark for plasterboard systems specification for architects Australia-wide. Designed in conjunction with the Shape Group and the Boral Communication Centre.[vc_column width="1/12"][vc_column width="3/12"][vc_column width="1/12"]